{"id":1513,"date":"2024-12-17T23:06:20","date_gmt":"2024-12-18T00:06:20","guid":{"rendered":"https:\/\/extraniceshirts.org\/?p=1513"},"modified":"2025-01-03T20:43:16","modified_gmt":"2025-01-03T20:43:16","slug":"ballys-interactive-launch-when-will-the-ontario-market-be-saturated","status":"publish","type":"post","link":"https:\/\/extraniceshirts.org\/index.php\/2024\/12\/17\/ballys-interactive-launch-when-will-the-ontario-market-be-saturated\/","title":{"rendered":"Bally\u2019s Interactive Launch: When Will the Ontario Market be Saturated?"},"content":{"rendered":"

Monday’s announcement that Bally\u2019s Interactive has launched a new sports betting and casino app in Ontario has some people asking how much is too much and at what point will the Ontario iGaming market reach saturation?<\/p>\n

\"\"
Bally’s Interactive launched its new sportsbook and casino app in the Ontario market. (Image: Bally’s Interactive)<\/figcaption><\/figure>\n

According to iGaming Ontario statistics, the province’s regulated market, which launched in April 2022, now has 50 licensed operators and 81 gaming websites.<\/p>\n

50 Licensed Operators<\/h2>\n

Ontario is one of the biggest markets in North America. Government-owned Ontario Lottery and Gaming Corporation reports its total gross online casino and sports betting revenue in FY 2023-24 was $630 million, up from $561 million in 2022-23.<\/p>\n

The Ontario private market, not including OLG, saw $64 billion in total wagers in FY 2023-24.<\/strong><\/p>\n

Operators must apply for an iGaming operator registration from the Alcohol and Gaming Commission of Ontario (AGCO) and then enter into an operating agreement with iGaming Ontario before opening their doors in the province. There are currently 24 pending operator applications for registration with the AGCO.<\/p>\n

Bally Bet Sportsbook & Casino<\/h2>\n

On Monday, Bally\u2019s Interactive announced that the company launched its new Bally Bet Sportsbook & Casino app<\/a> in the province. The updated Bally Bet Sportsbook & Casino app combines the functionalities of the existing Bally Casino app and Bally Bet Sportsbook app into one comprehensive platform.<\/p>\n

Powered by White Hat Gaming, this new app allows players residing in or traveling to Ontario to place wagers on both sports and casino games using a single app, account, and universal wallet.<\/p>\n

One industry observer said of the announcement, \u201cI can\u2019t see it moving the needle for them too much here given how over-saturated Ontario is.\u201d<\/p>\n

\n

How much revenue private iGaming operators not named Bet365, FanDuel, Betano, Super Group, Entain, or BetRivers<\/a> are actually generating in Ontario is an issue. The industry source added that the \u201conly way this makes sense (for Bally) is if it\u2019s pushing the same new app out to every state they operate in (and the agenda seems to be to get a license in every state that opens).”<\/p>\n<\/div>\n

Bally\u2019s Interactive launched its online casino in Ontario in July 2022, just after the market went live.<\/p>\n

Need a Defined Strategy<\/h2>\n

\u201cI think the obvious answer to the question of saturation in the Ontario market is a loud yes,\u201d said Aly Lalani, an iGaming marketing consultant and industry vet.<\/p>\n

\n

I know not all operators are created equal but at the starting point that’s a lot of competition. I absolutely think there is room for new operators in the Ontario market, especially ones that can leverage the credibility of a name like Bally’s.”<\/p>\n<\/blockquote>\n

Lalani added that “it’s crucial for brands to have a clearly defined strategy for market entry and share acquisition.”<\/p>\n

Rude Awakening<\/h2>\n

\u201cIt doesn’t have to be hyper specific and can take the form of a differentiated marketing strategy, product experience and\/or promotional strategy,\u201d Lalani said. \u201cAny brand that willingly comes into the market and wants to be all things to all customers without a definitive understanding of their target customer is going to be in for a rude (and expensive) awakening.”<\/p>\n

\n

Another industry source told Casino.org that the issue of over saturation is overblown. In Bally’s case, the source commented that they’ve been in the market for a while, and all they’re doing is offering a better product.<\/p>\n<\/div>\n

“Ontario is a competitive market offering a wide selection of options for consumers. Gaming operators understand the market and will compete on product and service and ultimately it is the customer who will decide who\u2019s successful and who isn\u2019t,” said Canadian Gaming Association president and CEO Paul Burns<\/a>.<\/p>\n

The post Bally\u2019s Interactive Launch: When Will the Ontario Market be Saturated?<\/a> appeared first on Casino.org<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Monday’s announcement that Bally\u2019s Interactive has launched a new sports betting and casino app in Ontario has some people asking how much is…<\/p>\n","protected":false},"author":1,"featured_media":1515,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[14],"tags":[],"_links":{"self":[{"href":"https:\/\/extraniceshirts.org\/index.php\/wp-json\/wp\/v2\/posts\/1513"}],"collection":[{"href":"https:\/\/extraniceshirts.org\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/extraniceshirts.org\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/extraniceshirts.org\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/extraniceshirts.org\/index.php\/wp-json\/wp\/v2\/comments?post=1513"}],"version-history":[{"count":2,"href":"https:\/\/extraniceshirts.org\/index.php\/wp-json\/wp\/v2\/posts\/1513\/revisions"}],"predecessor-version":[{"id":1516,"href":"https:\/\/extraniceshirts.org\/index.php\/wp-json\/wp\/v2\/posts\/1513\/revisions\/1516"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/extraniceshirts.org\/index.php\/wp-json\/wp\/v2\/media\/1515"}],"wp:attachment":[{"href":"https:\/\/extraniceshirts.org\/index.php\/wp-json\/wp\/v2\/media?parent=1513"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/extraniceshirts.org\/index.php\/wp-json\/wp\/v2\/categories?post=1513"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/extraniceshirts.org\/index.php\/wp-json\/wp\/v2\/tags?post=1513"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}